With decades of experience, our scientific and commercial teams combine technology expertise and industry know-how to offer advanced genomic technologies, which are considered the world’s newest and leading biodiversity monitoring
solutions–data-driven, reliable and less expensive than traditional methods.

Dr. Mehrdad Hajibabaei PhD

Founder and Chief Scientific Officer

Dr. Hajibabaei is an internationally recognized leader in molecular biodiversity and genomics technologies with over 140 peer-reviewed publications. He is an Associate Professor at the Centre for Biodiversity Genomics and Department of Integrative Biology of the University of Guelph, specializing in the development and application of cutting-edge technologies for rapid and accurate analysis of biological diversity from genes to ecosystems. Hajibabaei has served on advisory and review panels for various international organizations and funding agencies and has collaborated with regulatory agencies and the biotech industry. 


Genomics, Molecular Biology, Molecular Ecology, Molecular Evolution, Biodiversity, Bioinformatics, Environmental Genomics, Biomonitoring 

Steve Barrett MBA

Chief Executive Officer

Mr. Barrett has conceived, funded, launched and commercialized several early stage technology companies with success across telecom, networking, wireless and biotech. Barrett is a high-energy leader who can inspire peak performance and deliver early heavy lifting: raising capital, building high performance teams, managing technical development, government approvals, creating strong vendor partnerships and new reference customer relationships.


Commercialization, Strategy, Leadership, Raising Capital, Customer Acquisition

Dr. Greg Singer PhD MBA

Chief Technology Officer

Dr. Singer is a specialist in bioinformatics, business analytics and project management. As Project Manager, Dr. Singer helped establish the ambitious International Barcode of Life Project, at the Biodiversity Institute of Ontario, University of Guelph.  Singer leads CEGA’s team of bioinformaticians and data scientists that manage, analyze, and interpret the data produced at CEGA, and has led the development of various proprietary bioinformatics pipelines.


Bioinformatics, Genomics, Biodiversity, Environmental Genomics, IT, Advanced Statistical Methods, Project Management

Mark Ploughman, B.Eng., MBA B.Eng., MBA

Senior Advisor, Sustainability

Mark has over 30 years of engineering, innovation and leadership experience in the private and public sectors. He works with leaders and senior management teams on strategy, innovation, R&D, and organizational development.

Mark has experience with a broad range of industrial sectors, from mining to life science research. A manufacturing specialist, Mark’s roles have focused on quality, productivity and technology investments with a view toward boosting firm competitiveness.

Mark is a board member with Genomic Atlantic and has served in executive roles within the Government of Newfoundland and Labrador– all with a focus on expanding its innovation ecosystem.

Caron Hawco ABC, PMP, ICD.D, CITP

Senior Advisor, Strategy and Business Development

Caron Hawco is a business and communications strategist, international trade consultant, project and stakeholder manager, negotiator and facilitator. Caron offers deep industry knowledge, business expertise, a strong network and global experience.

For over twenty years, Caron has provided strategic advice to corporate and industry leaders from international corporations to small business, to all levels of government and industry associations, across numerous sectors.

A specialist in energy and ocean technology Caron served as a leader with Norwegian oil company Statoil’s Offshore Canada team (now Equinor). She is also the former Chair of the Newfoundland and Labrador Oil and Gas Industry Association (NOIA). 

Caron’s focus is on managing strategic relationships, building reputation and opening doors to new markets.